UNDONE newest launch, the UNDONE Terra collection, features a set of versatile fashion watches designed for modern men and women. The collection addresses the conundrum that comes with getting the right outfit for the day. It is created with the idea that fashion and style should be made accessible and approachable. As a result, Terra serves as a starting piece that inspires the finished look that one chooses for the day or evening.
The Terra collection strives to be the perfect entry piece for those looking to accessorize with watches, effortlessly. The result: three pieces of thoughtfully crafted timepieces. It is a re-modification of the timeless, simplistic appeal of vintage military watches fit for the modern metropolitan existence.
Inspired by the 30s and 40s, the design thinking behind Terra Daybreak and Daybreak Suede is a reinterpretation of traditional military issued watches back in the days. The classic design of a tartaruga (tortoise) shaped case, an UNDONE’s first, embraces the wrist and sits comfortably at 37mm. In other words, they are true to vintage sizing.
However, Terra Daybreak and Daybreak Suede are more than just vintage pieces. We’ve kept in mind the contemporary, versatile styles both men and women need today, thus we’ve made the Terra Daybreak and Daybreak Suede accessories for almost any occasion. Both Terra Daybreak and Daybreak Suede come with a 2-colored lume. The 12-hour numbers illuminate in blue. The thick indices markers, the iconic triangle (for easy identification) at 12 o’clock, and the hour & minute hands light up in green under low-light conditions.
Terra Nightfall is a creation that resonates with the modern language of watch design. This edition is limited to only 100 pieces. Featuring a black and red colorway, Terra Nightfall is made for the streets. Relaxed and stylish, the Terra Nightfall is a fashion accessory that can be easily paired with a tee shirt or casual shirt. The idea is to keep it casual, making the complete outfit fashionable yet functional, and the process stress-free.
Upon nightfall, the watch’s 12-hour numbers, indices markers as well as the hour and minute hands lume in green to ensure maximum clarity in the dark.
Our insight: A large number of men view dressing well as a hassle due to the lack of fashion knowledge.
Our solution: UNDONE has created the Terra collection as a solution to the problem.
The #StartWithTerra campaign will see the Terra watches serving as a starting piece that aims to help men (and women) dress better – one step at a time.
Made to be extremely versatile and stylish, all three Terra pieces are created as a fashion accessory that helps inspire one to dress better in his/her own way. Start with Terra, and create your OOTD look based off on that. This campaign aims to make fashion and stylish dressing a lot less enigmatic for those less familiar with the specific genres.
Get your Terra watch today.
- Housing Daybreak and Nightfall is a 316L stainless steel case, with the latter coated in satin black PVD.
- The case measures in at 37mm diameter and 43.3mm lug-to-lug. The height comes in at 12.8mm from the case back to the top of the double-domed Sapphire Crystal, and as a result, gives it a curvaceous side profile.
- Found in both models is the Japanese TMI NH35A Mechanical Movement with an Automatic Winding Mechanism (supplied by SEIKO Manufacturing (H.K.) Limited). It has a 42-hour power reserve and tested to +/- 15 seconds p/day accuracy.
- The watch is water-resistant to 5 ATM/50 meters, subsequently lending to Terra’s everyday versatility.
Find Terra Daybreak and Nightfall on our website.