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Cultural-centric curation of not only watches but different perspectives from around the world
When was the last time you spent your hard earned money on something you could truly call your own? Whether it’s sneakers, bags or shades, chances are you’ve shared seats with someone who was wearing the same.
What’s offered by the existing watch industry nowadays is extremely polarized between astronomically priced brands clinging on to antiquated associations with aviation, horses & hounds or cheap, mass produced pieces expertly repackaged as the “trend-bucking, new kid on the block”.
There was never a balance between accessibility and personalisation, let alone a watch that truly speaks for you.
UNDONE wants to be your introduction to everything the world has come to love about watchmaking.
and
more.
through
more.
through
1 Customization
2 Made To Order
3 IN-HOUSE MADE
Individuality
matters.
matters.
Fueled by coffee, instant ramen and a strong passion for watches, over the past 5 years, we have realised our vision of streamlining conception, design and assembly under one roof; growing
from a 3 man team to a 30 strong collective of techies
, creatives and watch industry veterans.
Individuality
matters.
matters.
We’re constantly looking for ways to revisit and revise what watches could mean to people, what a watch could mean to you. We’ve created
the world’s first comprehensive watch customiser, allowing you to virtually build a watch from scratch using a carefully curated menu of components inspired by iconic designs throughout history.
Whether it’ s simple nostalgia for Snoopy, Woody and R2D2 or exotic buddhist philosophies from the far east.
Storytelling is an integral process behind every collaboration, we’ve partnered with a craftsman specializing in repurposing Meiji period, Katazome fabric; a marriage between style and historic intrigue. We got world famous custom chopper mechanics and tattoo artists to lay down their usual tools and translate their craft into the form of a timepiece.
we’ve got the know-how and the perfect canvas for you to bring your story to life.
History of
UNDONE
UNDONE
Oct /2019
UNDONE WORLD |
NEW COLLECTION COLLABORATION WITH BRANDS
NEW COLLECTION COLLABORATION WITH BRANDS
Sep /2019
UNDONE 2.0
Narrate your perception of time through your customized watch.
Apr /2019
Peanuts Space
URBAN ‘One World’ Chronograph Collection
Apr /2019
Basecamp
YOUR EVERYDAY TOOL WATCH
Apr /2019
Simple Union
Katazome Urban
Apr /2019
ULTRAMAN
‘Color Timer’ Limited Edition Chronograph Collection
Sep /2016
URBAN
Kickstarter - Successfully raised HK$ 1,960,430
Apr /2014
AQUA
customizable automatic Diver
0COLLECTIONS
0
COLLABORATIONS
~
0
WATCHES BEEN SOLD
Why the name
“undone”
“undone”
Well… why not? It’s catchy, isn’t it? And the “undone.com” domain was still available back then. Seriously. It can mean whatever you want it to mean. Unfastened because the seatbelt sign is now turned off. Untied because it’s always casual Fridays. Or perhaps because
we’re not bound to convention – we play with it instead.
Unfinished – because we’re waiting for you to get customising.
Now, are we done here?
Never