OUR STORY

who are we?

Established in 2014, UNDONE is the world’s leading custom watch label founded by a team of dedicated watch industry veterans. The core philosophy of the company is enabling everyone from all walks of life to create their unique personalized watch at a great value without sacrificing quality. By combining traditional watchmaking with modern-day technology, UNDONE grants people the power to narrate their perception of time through their tailor-made watches. The production of all UNDONE brand products is made in-house, allowing their team to have full control over every aspect that goes into the making of their unique watches.

The 100% UNDONE Approach

Every timepiece is proudly made-to-order within UNDONE’s facilities. Integrated in-house operations include research and development for products, components production, assembly, quality control, packaging, and fulfilment. The team believes this is the only way to democratize custom-made products, proudly reflecting the UNDONE way of doing things.

Our Philosophy:

Our founder, Michael Young, believes that the definition of luxury in our modern society is twisted. It’s now associated with spending power. He strongly disagrees as all top designers were once a boutique selling tailor-made products in small quantities. That’s where luxury lies; it’s the power to have something customized to the user’s preference. Nowadays, those brands are leveraging their brand name to sell mass-produced products while maintaining a high price tag. Due to this, most consumers miss an essential point of luxury, which is the power and freedom of getting a product made your way.