A new modern way to engage with watch making

WE LIKE TO
DO THINGS DIFFERENTLY 

Why do we insist on doing everything in-house?
What makes us decide to hire people of different nationalities and backgrounds? And why do we set up our offices in two of the most expensive cities in the world?

When we say we do things differently, we’re not referring only to the watches.
We create our watches in-house so we have better control of the process and quality through our highly skilled craftsmen. We gather experts from different countries and various backgrounds to run our design, marketing, programming, operations and customer service departments because we value diversity and the immense experiences and ideas that come along with it. We have offices in Hong Kong and Tokyo – 2 of the world’s most international cities – so we can attract top talents. Mix those with a solid product and superior materials, and you get UNDONE.
The real UNDONE.

components of a customized watch
Authenticity Guaranteed

WATCH BRAND WITH A SOUL 

Over 60,000 watches made, and more than 60,000 stories told. We challenge any of the watch brands that have as many stories as we do. 

Every customized watch sold has a story to tell, and it’s our job to help you tell that story. To tell these stories, we also work with some very well established partners such as DC Comics, as well as independent creators such as Simple Union (e.g. Japanese art and culture) to help you with your stories.

Collaborators could also include illustrators, graphic designers, style mavens, that decade-old shop everyone knows... you name it. As long as you have a story, we're keen to explore it with you.

You have the power to change your product

CREATE YOUR MASTERPIECE

When we say individuality matters—we mean it. That’s why we created the online watch customizer – a true game changer, by the way – so you can create a unique piece for yourself or as a gift for someone else. There are thousands of combinations to choose from. Think different watch cases, bezels, hands, straps, colors… If you can visualize it, you’re empowered to create it (without having to step outside the comfort of your own home).

A customized watch with a customized caseback being held by a man
Watch parts with components on a table
Because we’re confident in what we do

WE DARE TO EXPERIMENT

Our approach to watchmaking is very experimental. But to be experimental one must first excel the fundamentals, which we are. We've created a line of quality vintage-inspired watches for true watch collectors, and at the same time designed watches that excite, resonate, and worth creating a buzz. This has resulted in diversity across our offerings. Plus, it’s more affordable compared to other brands.

You can COUNT ON RECEIVING A solid product

WE ALWAYS GIVE 110%

You see a price and you think, that’s how much I'm paying for. But do you know what exactly for? From the watch movement, dial, case, bezel to the strap, everything is chosen to make sure you get a good watch at a reasonable price.

Using high quality materials is not enough if we want a truly well-made product. Which is why we’re always investing in technology and hiring qualified watchmakers and artisans all in-house.

You can be rest assured that we go the extra mile — we're not just selling you a watch, we're dedicated to giving you the best introduction to the wonderful world of watch making.

We're not just selling you a watch, we're dedicated to giving you the best introduction to the wonderful world of watch making.

Pachage containing an UNDONE watch

Get Started

Find the best watches at affordable prices. Explore automatic and mecha-quartz watches within our vast collection.
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UNDONE Stories In real-life

Find out the looks and stories of our community of UNDONEr's. This is where you’ll find the voices of those who truly love UNDONE
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